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Why choose UW–Madison?

UW–Madison is special in so many ways: The lakeside campus. The dedication to service. The stellar academics, recognized for excellence around the globe.

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From UW–Madison to the World Series

Badger alumni fill key slots throughout the Milwaukee Brewers organization, and they all played their part in the team’s unlikely journey to the fall classic for the first time since 1982.

The Southern African Large Telescope under a starry sky with a visible Milky Way.

Our research solves mysteries and transforms lives

UW–Madison is one of the 10 largest research institutions in the country, allocating more than $1 billion annually to groundbreaking exploration. Spanning the humanities to the hard sciences, our vast research enterprise has a singular mission: to better understand ourselves and the world around us.

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We’re a public university guided by public service

UW–Madison’s longest and proudest tradition is the Wisconsin Idea: the principle that our work should improve people’s lives beyond the boundaries of campus. This century-old guiding philosophy applies to our academics, research, and outreach.

Three women begin to paint a colorful mural of hearts, flowers, butterflies and faces.
UW–Madison volunteers paint a classroom mural designed by local artist Lilada Gee at the UW South Madison Partnership community center.

The Badger Way

The Badger Way describes how we approach our work — with curiosity, humility, integrity, tenacity, civility, and a bit of playfulness. The Badger Way shapes how we teach and learn, how we collaborate, how we navigate conflict, and how we steward the public’s trust. We show up for one another through our Community Commitments, practicing civility, embracing complexity, fostering connection, and supporting all Badgers as they learn, grow, and pursue excellence.

We believe that one Badger can change the world

Madison, WI: The ultimate college town

This is where big-city opportunities meet small-town conveniences. Where vibrant streetscapes lead to lakeside retreats. Where a Big Ten college and capital city blend together, creating an atmosphere unlike anywhere else. Welcome to Madison.

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